Ohly launches SAV-R-SWEET – A powerful natural solution for debittering stevia


To target the loss of taste in foods and beverages where the sugar content is reduced, Ohly offers a clean tasting, natural solution: SAV-R-SWEET. This NEW product effectively masks the off-taste of Stevia, a natural high intensity sweetener used to replace sugar.

As the trend towards health and wellness continues to evolve, more and more consumers are demanding low sugar foods and beverages. The World Health Organisation (WHO) recommends that adults and children reduce their intake of naturally occurring or added monosaccharides and disaccharides (free sugar) to less than 10% of their total energy intake. The use of SAV-R-SWEET in combination with a high intensity sweetener like Stevia, allows a greater reduction of the sugar content. In different applications including beverages, sauces, fruit preparations and yoghurt drinks, a relative sugar reduction of 50% was achieved and an absolute sucrose reduction of up to 8% (w/w) without compromising on taste.

Rainer Huettermann, Global Sales Director says “We tackled the flavour challenges of stevia sweeteners head on with a partner product that will effectively mask bitterness and boost fruitiness. It means introducing SAV-R-SWEET facilitates higher levels of sugar reduction and actually improves flavour.”


  •  Blocks metallic, bitter and off flavours
  • Natural and clean label
  • Neutral taste, not yeasty
  • ENHANCES fruit flavours. Ideal for fruit drinks
  • Labelling: EU and US natural flavouring
  • stable under process conditions
  • Low cost-in-use


  • No calories
  • Natural sweetener from the leaves of the stevia plant
  • Sweet taste from steviol glycosides approved as a food additives (E960) by the European Commission

Under panellist testing results showed a significant improvement in taste experience with different fruit drinks prepared with SAV-R-SWEET against the stevia only control drink. SAV-R-SWEET has the potential to dramatically improve flavour experience of fruit containing products AND to reduce their sugar content.